🔒 Privacy Policy for
THE DROP Operated by Vertical Drops Trading (Pty) Ltd
Website: www.thedrop.co.za
Last updated: March 13, 2026
🧭 1. Introduction
THE DROP (“we”, “us”, “our”), operated by Vertical Drops Trading (Pty) Ltd, is committed to protecting your privacy and ensuring that your personal information is handled lawfully, transparently, and securely.
This Privacy Policy explains how we collect, use, store, and protect your information when you visit www.thedrop.co.za or interact with our services.
By using our website, you agree to the terms outlined in this policy.
📌 2. Information We Collect
We collect the following types of personal information:
2.1 Information You Provide Directly
– Name and surname
– Email address
– Phone number
– Delivery and billing address
– Account login details
– Payment information (processed securely by third‑party payment providers; we do not store card details)
2.2 Information Collected Automatically
– IP address
– Device information
– Browser type
– Cookies and tracking data
– Website usage analytics
2.3 Information from Third Parties
– Payment processors (e.g., Peach Payments)
– Courier and logistics partners
– Marketing platforms (if you opt in)
🎯 3. How We Use Your Information
We use your personal information to:
– Process and deliver orders
– Manage your account
– Provide customer support
– Improve website performance and user experience
– Send order updates and service notifications
– Send marketing communications (only if you opt in)
– Prevent fraud and ensure platform security
– Comply with legal obligations
🤝 4. Sharing Your Information
We do not sell your personal information.
We may share your information with trusted service providers who assist in operating our business:
– Payment gateways (e.g., Peach Payments)
– Courier and delivery partners
– IT and hosting providers
– Marketing and analytics tools
– Legal or regulatory authorities (only when required)
All third‑party partners are POPIA‑compliant and may only process your data for the purposes required to deliver their service.
🔐 5. Data Security
We implement industry‑standard security measures to protect your personal information, including:
– SSL encryption
– Secure payment processing
– Access controls
– Regular security monitoring
However, no online system is 100% secure, and we cannot guarantee absolute protection.
🗂️ 6. Data Retention
We retain your personal information only for as long as necessary to:
– Fulfil the purposes outlined in this policy
– Comply with legal and tax obligations
– Resolve disputes
– Enforce agreements
You may request deletion of your data at any time (subject to legal requirements).
🍪 7. Cookies
We use cookies to:
– Improve website functionality
– Analyse traffic
– Personalise your shopping experience
– Support marketing campaigns
You can manage or disable cookies in your browser settings, but some features may not function properly.
📧 8. Marketing Communications
You will only receive marketing emails or SMS messages if you opt in.
You may unsubscribe at any time using the link provided in our communications.
👤 9. Your Rights Under POPIA
You have the right to:
– Access your personal information
– Correct or update your information
– Request deletion of your information
– Object to processing
– Withdraw consent
– Lodge a complaint with the Information Regulator
To exercise your rights, contact us at:
📩info@thedp.co.za
🌍 10. International Transfers
If your data is transferred outside South Africa, we ensure that the receiving party meets POPIA‑compliant data protection standards.
📝 11. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.
📬 12. Contact Information
Vertical Drops Trading (Pty) Ltd
Trading as THE DROP
Email: info@thedp.co.za
Phone: +27 660 281 328
Address: VERTICAL DROPS TRADING (PTY) LTD.
23 Ridge Road, Vorna Valley, Midrand, 1686
REG: 2024/241657/07
VAT: 4550322871
🛡️ POPIA Compliance Statement
THE DROP is committed to full compliance with the Protection of Personal Information Act (POPIA).
We ensure that:
✔️ Lawful Processing
Personal information is collected and processed lawfully and for legitimate business purposes.
✔️ Minimality
We only collect information necessary for order fulfilment, customer service, and operational requirements.
✔️ Consent & Transparency
We inform customers why their data is collected and how it will be used.
Marketing communication is strictly opt‑in.
✔️ Security Safeguards
We use secure systems, encryption, and access controls to protect personal information.
✔️ Data Subject Rights
Customers may request access, correction, deletion, or restriction of their personal information at any time.
✔️ Third‑Party Compliance
All service providers handling personal information are required to comply with POPIA standards.
✔️ Breach Notification
In the event of a data breach, affected individuals and the Information Regulator will be notified as required by law.
